This page has been getting a bit of Twitter buzz lately. It’s a set of ten common-sense guidelines for improving your online credibility. But how many of their own guidelines do they follow? Let’s see.
1. Make it easy to verify the accuracy of the information on your site.
Good idea. Cite your sources. Indeed, sources are cited on this page. So far, so good: 1/1
2. Show that there’s a real organization behind your site.
Indeed. Link back to your sponsoring organization. Let’s see who sponsors these guys. I’ll just click on the link on the top of the page and … oops! Broken link! It says Stanford, so I guess that’s impressive, but Stanford clearly hasn’t taken the care to keep these links up to date. 1/2
3. Highlight the expertise in your organization and in the content and services you provide.
Uh oh. Since all the links are broken, I don’t know who’s on your team. 1/3
4. Show that honest and trustworthy people stand behind your site.
Yes indeedy, though this seems a bit like a repeat of point 3 above. And once again, since the links are broken, you fail! 1/4
5. Make it easy to contact you
Well, there is an email, address, and phone number. I didn’t try to call, but a quick Google search for B.J. Fogg suggests that this too is out of date. 1/5
6. Design your site so that it looks professional
It looks a little clunky, but since it was made in 2002, I’ll give them the benefit of the doubt. 2/6
7. Make your site easy to use — and useful.
Sure, easy to use, and pretty useful. We’ll give you this one too. 3/7
8. Update your site’s content often (at least show it’s been reviewed recently).
Uh, “last updated June, 2002″? I don’t think that counts as “recent” in the intersphere. 3/8
9. Use restraint with any promotional content (e.g., ads, offers).
Nary an ad in sight. But it would have been cool if there was a 2002-style pop-up ad for a Palm-Pilot or something. 4/9
10. Avoid errors of all types, no matter how small they seem.
“Typographical errors and broken links hurt a site’s credibility more than most people imagine. It’s also important to keep your site up and running.”
Well, it is up and running. We’ll give you a half point for that. 4.5/10